Harverd Referencing System free essay sample

THE HARVARD REFERENCING SYSTEM The primary reason for correct referencing is to demonstrate what is your own work and what is work produced by other writers. Failure to quote your sources could lead to accusations of PLAGIARISM!! Plagiarism is intellectual theft as you are claiming work is your own when, in fact, that work belongs to someone else. Books The order for a Harvard reference is:- †¢ Author name [upper case] †¢ Year of publication †¢ Title of book [italics, first word upper case, the remainder lower case] †¢ Edition [if not 1st] †¢ Place of publication †¢ Publisher Example CHILDS M [2005] â€Å"Reward management† London; Chartered Institute of Personnel and Development BACH S and SISSON K [2000] â€Å"Personnel management; a comprehensive guide to theory and practice† 3rd ed Oxford; Blackwell Business Journal Articles Example BLACK J and GREGERSEN H [2000] â€Å"High impact training: forging leaders for the global frontier† Human Resource Management Vol. 39 Nos 2 3 Summer pp173-184 McCALL A [2003] â€Å"100 best companies to work for 2003† The Sunday Times Supplement 2nd March BURGOYNE J [2001] â€Å"Tester of faith† People Management Vol. We will write a custom essay sample on Harverd Referencing System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 7 No. 4 22nd February pp33-34 Internet †¢ Author Publication date †¢ Title of document or webpage †¢ URL of webpage †¢ Date you accessed the document Example http://www. acas. org. uk/publications/pub-cop. html [accessed 26th July 2010] http://www. stokesjolly. com/RoamAlone. doc [accessed 23rd July 2010] Quoting in the text Examples Taylor [2002] argues that †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Taylor and Brown [2002] argue that †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. In a recent report [Taylor and Brown 2006] suggest that †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Taylor [2006 p44] defines management as â€Å"the art of getting things done through people. † Evans [2007 pp456-458] listed the following benefits of good management:- So:- when quoting exactly, always include the page number. If you are quoting exactly the reference should not be more than five lines. Location and arrangement of references A full list of ALL references used in the text MUST appear at the end of your work [before appendices]. References must be listed in author family name alphabetical order and laid out as shown above. Internet references follow on from book/journal references in the order used in the text. REMEMBER – INCORRECT REFERENCING COSTS MARKS! PLAGIARISM GETS NO MARKS PLUS OTHER PENALTIES. IF IN DOUBT – ASK!! Richard Underwood

Tips on Writing a Strong Evaluation Essay

Tips on Writing a Strong Evaluation Essay Tips on Writing a Strong Evaluation Essay Many people are convinced that academic papers similar to evaluation essays are very complicated and difficult to understand. In fact, an evaluation essay is pretty simple to compose. All you have to do is to learn definite points that will help you complete this assignment properly. This type of essays can be compared with a review. However, it is more specific and rather detailed. A review of a book, movie or article gives the explanations of why you prefer something or dislike it. In the meanwhile, an evaluation essay demands the list of all positive and negative aspects of the researched topic. In other words, you are to show the definite criteria or specify your preferences. Accordingly, there seem to be no problems while performing this piece of academic writing. You simply express your own attitude towards the main idea of the research and provide explanations. Of course, you ought to pay close attention to the manner you write and the things you judge. There are several points, which will come you in handy. Choose a Topic Commonly, students are free to choose a topic they wish. If this is your case, you are extremely lucky. You have a nice opportunity to make the most beneficial combo in any academic piece of writing. You can choose a topic, which is interesting for both you and your audience. Don’t forget that your judgment is based on a set of definite criteria. Therefore, you ought to know the subject properly. Choose a theme which would be easy and captivating to evaluate. Compose Your Thesis Your next step is to formulate your thesis statement. It is understood that a thesis is the strongest element of any research. It tells the readers what you are studying and the direction the conversation or discussion would go. However, a thesis statement for an evaluation essay should be written with great caution. You should clearly express your intentions so that your readers could understand what criteria you have picked up. State the value or the lack of value. Say how you want to continue your research and select appropriate examples. Choose the Evaluation Criteria Another crucial point for this specific assignment is the choice of the evaluation criteria. It plays an utterly significant role. Consequently, you should learn all of them and pick up the most suitable and effective. It is remarkable that you shouldn’t stick to a single evaluation principle. Your judgments should be clear enough. In the meanwhile, your research is supposed to ignite the pure interest in your readers. Make your paper more vivid. This can be gained using several evaluation criteria. However, don’t overdo! You cannot mess the things up. Know the middle ground. You can choose your own criteria based on different methods. For instance, you may put to use the method of comparison and contrast; begin with your expectations before you undertook the topic and show your impressions in the end; provide an analysis based on visual, causal or social context; and other methods. Get the Evidence One more critical moment is to find the supporting evidence, which would prove your point of view. Depending on your topic, find as many facts and proofs as possible to sustain your main argument. For instance, you might be evaluating the services of a certain restaurant. Learn its menu, various conveniences, the quickness of service, attentiveness of waiters, professionalisms of the chef, and other criteria. Afterward, give grades in accordance with your own criteria. Draw an honest conclusion concerning the visited restaurant and tell whether it has met your expectations or not. Be reasonable and straight to the point. Highlight all advantages as well as possible drawbacks. Knowing all mentioned-above essentials, you may start writing your evaluation essay. However, you should not forget about the common elements of merely all essay types. You should follow the structure. It should contain the introduction, main body, and conclusion. Write the thesis statement at the end of the introductory section. Make the list of references, title, table of contents, and other things in accordance with the assigned style.

Government Spending Assignment Example | Topics and Well Written Essays - 500 words

Government Spending - Assignment Example imperative to note that that figure ($700 billion) is strictly what was committed in 2008 to curb the financial crisis since the New York Tines (1) details a further $12.2 trillion committed by the government by 2011. Therefore, the amount spent on TARP was $475 billion, Bailouts $11 trillion and QE $787 billion as reported by the Treasury Department (1). According to the Office of Management and Budget (OMB 1), federal spending on private-sector contractors in the fiscal year 2012 was 14% of the federal budget and was slightly below $307 billion. Further, the OMB stated that the spending exceeded that spent on federal contract spending on procurement of goods. According to CNN, this is because there is a push to cut down on federal spending and getting rid of a bloated government, which has trickled down to the private sector (Shahadi 1). As explained by the OMB, the 10 years preceding 2012 saw the cost of service contracts increase by 44% to the current figure. As of September 30 2013, the total value of unclassified US government procurement contracts dropped from the previous fiscal year’s $512 billion to $456 billion (Salant & Kathleen 1). This figure includes all procurements through free trade agreements, also refered to as FTAs. Although no explicit information is available on the budget allocation to the Department of Defense and other classified contracts, finding by the Bloomberg Industries indicate that this total budget featured an allocation cut of $22.3 billion to the Pentagon (Salant & Kathleen 1). The overall decline in government spending for the fiscal year ending September 30 2013 marked the fourth consecutive year of cuts in government spending since 1989. A report by the International Monetary Fund (IMF) put the cost incurred by governments around the world after the 2008 financial crises at $11.9 trillion (Conway 1). By the time this estimate was made, it was equivalent one fifth of the economic output of the entire world and entailed

Management philosophy Essay Example | Topics and Well Written Essays - 1000 words

Management philosophy - Essay Example Similarly, when things are done in a good way, I also tend to say exactly that it is done in a good way (Wang, 2011). I have also learnt to take responsibility for what I say, and how I say it. In this light, I have leant to lead by being responsible for both my achievements and failures. I don’t shift blames to my employees whenever there is a failure in the management and only take credit when the team does it right. I’ve always learnt to check my words before saying them, never to leap irresponsibly and run away from them. I’m always keen on what I communicate to my employees since I carry out research to ensure that I talk from an informed perspective. In the management system, listening to others is a great skill. As a manager, I’ve also learnt to listen to others and consider all that are discussed by others, especially the resolutions by the employees. It is through listening that one gets to know the missing point in discussion, or that which someone would like to communicate to them. After listening; however, it is appropriate for a good manager to sieve all the information and take only important points from them and put them into action. I never ignore suggestions from my juniors (ARC, 2013). Whenever I have an issue to discuss with an individual or a department, I like taking it head-on that is to mean, I talk the issue out directly with the involved individual or department. I do not generalize issues on everyone who are not even involved. I, also never use other people to speak my mind to others. I, rather do it alone, and with the individuals directly. To add on, I’ve also learnt that discussing issues should best be done in a meeting room rather than using a hallway as a discussion board. At least, a meeting room provides a well-organized environment where the mind becomes calm to create the equilibrium required for the discussion. Lastly on communication, I like being truthful and not hurtful, rude or sarcastic. This

The Hill Project Management Company's Competitive Edge Term Paper

The Hill Project Management Company's Competitive Edge - Term Paper Example This research study highlights that technological changes and the problems in the economy commonly cause environmental threats to the businesses. Better and innovative ways need to be brought to fore in order to minimize these threats. Therefore, by making an environmental scan, the Hill project Management Company would be able to arrive at better solutions.As the paper stresses the environmental scanning shows that the business is competitive and currently commands a domineering position in its domain. It is seen from the fact that the business has proved itself to be efficient in several areas. The strengths connected with the business may be quality services, better support from the side of the government, good organizational climate and better conditions in the workplace. The strengths possessed by the business will assist the organization in arriving at best possible results. Eventually better market conditions will be created .Ultimately, all these factors will make the busines s well equipped and fortified. The aim of having proper understanding of the present conditions is to run the business in an active pace. Possessing proper control on the prevailing conditions is necessary to have a competitive advantage in the market.  The main competitors of the Hill Project Management Company are Acorn Energy, Inc. and Aecom Technology Corporation. It can be seen that the check is likely to be created upon one or the other particular regions.... Eventually better market conditions will be created .Ultimately, all these factors will make the business well equipped and fortified. The aim of having proper understanding of the present conditions is to run the business in an active pace. Possessing proper control on the prevailing conditions is necessary to have a competitive advantage in the market. 3. The main competitors of the Hill Project Management Company are Acorn Energy, Inc. and Aecom Technology Corporation. It can be seen that the check is likely to be created upon one or the other particular regions. These companies are quite active at the project and construction business. Moreover, the image so created by these two industries is quite attractive and appealing too. The business has to strive hard in order to face the challenges set by these two business giants. The business has to see to it that the situations require to be made efficient and knowledgeable in approach. â€Å"Profit maximization is a good thing for a company but can be a bad thing for  consumers  if the company  starts  to use cheaper  products  or decides to raise  prices† (Profit Maximization, 2013, par.1). One of the strategies that would prove fruitful is to increase profits and value for stakeholders at large. Basically, the industry should aim a higher target by making sure that the output requirements are met and remain productive throughout. For this, the check is likely to be worked upon on one or more of the respective regions. The Hill Project Management Company would implement strategic planning, which would be viewed as a precious extension to their production. Profits margin can be increased by employing best possible strategic moves followed by best

Consequences of Altered Prenatal Environment

Consequences of Altered Prenatal Environment Discuss the evidence that an altered prenatal environment (e.g. due to maternal nutritional status, stress or exposure to chemicals) has long-term consequences for reproductive function of the offspring. The Developmental Origins of Health and Disease (DOHaD) hypothesis focuses on the idea that non-communicable diseases, such as coronary heart disease and diabetes, have origins in foetal development. The embryo or foetus can be exposed to certain challenges during its development that permanently alter the physiological development of that organism and this can show its effects postnatally later on in life (Moore 2017). A lot of focus has been directed towards metabolic dysfunction and problems with the cardiovascular system, but more recently it has become apparent that there are also lifelong effects of the prenatal environment on reproductive function of the offspring. Aspects of the prenatal environment include maternal malnutrition, maternal stress, maternal alcohol consumption, and maternal smoking, amongst others, which can all influence the development of the foetus and its health outcomes later on in life. However, there is a lack of evidence for humans, although offspring o f mothers affected by the Dutch Famine have been followed up throughout their life to see the effects of the acute maternal undernutrition (de Rooij et al. 2016) (Painter et al. 2006), therefore a lot of the experiments are performed on rodent, porcine and ovine models. While there are a number of differences between the mammalian models and humans, such as duration of gestation and sensitivity to the maternal environment, there are periods of exceptional vulnerability that are similar in both mammalian models and humans which allow us to map the effects of an altered prenatal environment from these animals to humans (Zambrano et al. 2014). The incidence of non-communicable diseases in adults significantly increases when maternal nutrition is compromised at vital periods of foetal development (Chavatte-Palmer et al. 2008). During the periconceptional period, it appears that the embryo has a degree of developmental plasticity and it takes advantage of this when being exposed to certain challenges in the maternal environment. This means that it changes the way it develops and adapts to the surrounding environment, which has consequences for later life. This is illustrated by the epidemiological study of female survivors of the Dutch Famine in World War II, which has shown altered reproductive function of their female offspring who were conceived during the famine. The offspring were found to have irregular menstrual cycles, increased risk of breast cancer and a younger age at which they underwent menopause (Sloboda et al. 2011). There was no significant change in the reproductive function in adults whose mothers were expo sed to the famine during late stages of pregnancy when compared to adults who were born before the famine (Painter et al. 2006), which suggests that the time around conception is very sensitive to the maternal environment. The study was conducted by authors who were fortunate to be able to collect the data that they did because, for obvious ethical reasons, a study like this could not be purposefully carried out on humans. As inhumane as the famine was, it has provided us with some useful data to ascertain what is happening in utero when maternal nutrition is compromised. Animal studies of maternal undernutrition have been conducted to add to the findings of the Dutch Famine epidemiology. In ewes, the female offspring had decreased rates of ovulation after experiencing prenatal undernutrition. Even earlier, it was found that the foetal ovary at day 47 already had altered concentrations of oogonia and meiotic arrest in the ovary was delayed even longer than usual on day 62 of foetal life (Sloboda et al. 2011). Growth restricted rats have shown staggered onset of signs of sexual maturation, for example first oestrus, mating and attainment of full fertility were separated in time rather than being simultaneous (Sloboda et al. 2011). Moreover, pregnant ewes on a calorie restricted diet produced offspring who grew up to have reduced ovarian and granulosa cell proliferation and increased apoptosis in their ovaries. This could be due to a change in the hypothalamic-pituitary-gonadal axis activity or hormonal environment in the ovary which is regulated by the mothers nutritional status (Sloboda et al. 2011). Furthermore, maternal protein restriction in rats delays seminiferous tubule lumen formation and increases apoptosis of germ cells during the neonatal period. Histological sections of the testes of male offspring show some tubules with no lumen at all at even when they have a control diet after birth (Zambrano et al. 2014). Also, apoptosis in the testes of male neonates at postnatal day 14 is increased in those who have experience maternal protein restriction either during pregnancy, during lactation, or during both (Zambrano et al. 2014). There have been many animal studies done using various mammalian models to produce data that we can apply to humans. So far, the data has been reproducible but it is still early days in this field of science so the longer these experiments are reproduced in different models, the better and more sure we can be when advising mothers of the risk their diet may have on the health and reproductive potential of their offspring. Although poverty and undernutrition remain global crises, it is clear that overfeeding and the obesity epidemic in the Western World come with severe implications on health of the population and future generations. Several studies in animal models have demonstrated that maternal overnutrition can affect the fertility of the offspring later on in life. For example, in pregnant sheep that are overfed, the offspring experience intrauterine growth restriction and are born small for their gestational age, but also the females are born with ovarian retardation (Chavatte-Palmer et al. 2008). Additional studies have been done and have other, similar conclusions for female offspring fertility. A mouse study shows that mothers fed high fat diets during pregnancy produced female offspring with a 4-fold reduction in the number of primordial follicles in their ovaries (Cheong et al. 2014). This could be due to them having an early onset of puberty, similar to the female offspring of mothers who h ad calorie restricted diets. Similarly, the female offspring in this cohort also had fewer (1.4-fold decrease in number) antral follicles developing into Graafian follicles in their ovaries (Cheong et al. 2014). However, the cohort sizes in this study were unfortunately quite small (10-15 mice per group) and it is unclear whether or not the groups were exposed to different nutritional challenges at the same time to ensure that the process was standardised. The results could be improved by repeating them with another cohort of mice and perhaps repeating the study in different species of mice to eliminate species-specific adaptations to maternal nutrition. If the same results are able to be replicated across other mouse species, then it is more plausible that these results might also be seen in humans. Some oestrogenic compounds have been observed to have effects on ovary development in later life of neonatal rodents that were exposed to the compounds prenatally. Two examples are activin and oestrogen derivatives (Woodruff and Walker 2008). Female rats exposed prenatally to oestradiol benzoate had delayed follicle and interstitial development by day 14 of age. By day 21, many of the larger follicles in the ovary were delayed in development at the preantral and small antral follicular stage. This suggests that oestrogens inhibit follicular development (Ikeda et al. 2001). As the rats mature, the inhibited development could delay the onset of sexual maturity in the females and puberty wouldnt occur until later. It is known that steroidogenic factor 1 (SF1-) controls development of the ovary (Hanley et al. 2000), so expression levels of genes that SF-1 regulates were studied in ovaries treated with oestradiol benzoate (Ikeda et al. 2001). It was found that ovarian tissue treated with oestradiol benzoate had downregulated SF-1 as well as genes including StAR and P450SCC, which have their expression controlled under SF-1 activity. This downregulation was present from postnatal day 6-21 and was relative to control ovary. Other genes were found to not change with oestradiol benzoate treatment and some had increased expression after treatment. This results indicate that oestrogen derivatives can influence different genes related to SF-1 to be upregulated or downregulated during development of the ovary (Ikeda et al. 2001). Maternal stress during pregnancy is another important factor affecting development and function of the offsprings reproductive system. Corticosteroids are an important class of steroid hormone involved in the stress response and over exposure to these hormones can elicit changes in the developing reproductive system of the foetus. Administration of dexamethasone during pregnancy in rats is associated with various outcomes, such as delayed onset of puberty in both offspring sexes, less follicles in the ovaries of female pups, and lower blood testosterone levels in male pups (Zambrano et al. 2014). Other corticosteroids, such as betamethasone, have shown impaired sperm quality and fertility in male pups (Zambrano et al. 2014). These findings indicate that maternal stress should be kept to a minimum during pregnancy in order to maximise the reproductive potential of her offspring. Although a certain degree of maternal stress is to be expected during pregnancy, chronic exposure to certai n stress hormones can be detrimental to the developing foetus. Having said this, it is unclear what concentrations of these corticosteroids were administered to the pregnant rats, therefore it is difficult to determine what levels of these in the mother could cause developmental restrictions in the foetus. These results arguably are difficult to translate into humans when thinking about impact of human maternal stress on our offspring. Furthermore, human stress is difficult to control, unlike diet or smoking, so it is unfair to attribute blame to the mother for the relative fertility of her offspring when she perhaps cannot control the changes in her uterine environment if shes become stressed during pregnancy. Evidence in the literature supporting this hypothesis is vast and thus not all evidence has been covered. Even though the evidence provided is mostly from animal models, the results can be translated to humans as well, since there are similarities in physiology and metabolism across all mammalian species. The animal models do have their limitations, such as being more or less sensitive to certain stimuli than humans and having different behavioural adaptations, but they also come baring less ethical issues with their exposure to laboratory experiments. That being said, it should also be considered that these animal models have been exposed to extremes of malnutrition and specific nutrient deficiencies, so when interpreting the results to advise pregnant women they should be presented to show that a balance of nutrition is fundamental to maintain a healthy pregnancy and ultimately healthy offspring with normal reproductive function. References CHAVATTE-PALMER, P. et al., 2008. Nutrition maternelle : incidence sur la fertilità © de la descendance et importance de la pà ©riode pà ©riconceptionelle pour le long terme. Gynà ©cologie Obstà ©trique Fertilità ©, 36(9), 920-929 CHEONG, Y. et al., 2014. Diet-induced maternal obesity alters ovarian morphology and gene expression in the adult mouse offspring. Fertility and Sterility, 102(3), 899-907 HANLEY, N.A. et al., 2000. Steroidogenic factor 1 (SF-1) is essential for ovarian development and function. Molecular and Cellular Endocrinology, 163(1-2), 27-32 IKEDA, Y. et al., 2001. Neonatal estrogen exposure inhibits steroidogenesis in the developing rat ovary. Developmental Dynamics, 221(4), 443-453 MOORE, S.E., 2017. Early-Life Nutritional Programming of Health and Disease in The Gambia. Annals of Nutrition Metabolism PAINTER, R.C. et al., 2006. Early onset of coronary artery disease after prenatal exposure to the Dutch famine. The American Journal of Clinical Nutrition, 84(2), 322-327 DE ROOIJ, S.R. et al., 2016. Prenatal Undernutrition and Autonomic Function in Adulthood. Psychosomatic Medicine, 78(9), 991-997 SLOBODA, D.M., M. HICKEY and R. HART, 2011. Reproduction in females: the role of the early life environment. Human Reproduction Update, 17(2), 210-227 WOODRUFF, T.K. and C.L. WALKER, 2008. Fetal and Early Postnatal Environmental Exposures and Reproductive Health Effects in the Female. Fertility and sterility, 89(2 Suppl), e47-e51 ZAMBRANO, E. et al., 2014. Fetal programming of sexual development and reproductive function. Molecular and Cellular Endocrinology, 382(1), 538-549

American Express Case Study

What are the key components of the architecture American Express has created? The key components of the architecture American Express has created were the ability to more effectively do business utilizing new payment methods and mobile devices. This was done through technology road map, reference architecture road map and utility/capacity road map.The enterprise architecture team created road maps to understand the leadership, organizational structure and directions and processes to make sure American Express's Information Technology correlates with this changes in demand placed upon the use of new payment methods and mobile devices and their alignment with the organization's mission, goals, and objectives. This is the architecture governance. In addition, it is important to understand the strategic intent of the company so that the business architecture helps to guide and direct the processes correctly.The technology architecture ensures that the processes and templates provided wor k in compliance with the needs of the organization. Discuss two advantages and three disadvantages of standard enterprise architecture for American Express? An advantage of standard enterprise architecture for American Express includes the ability to provide more consistent user experience. In addition, standard enterprise architecture use can deduce risk and exposure and reduce operating costs. Optimally it will allow product and services to be brought to market more quickly.Disadvantages of standard enterprise architecture include the concept that architecture must guide rather than dictate. The architecture process must seen as a â€Å"fit† for the employees and customers of American Express. It should be value to projects and be accepted on its own merits. It must also serve a mission: in this case American Express has a strategic need for enterprise architecture that addressed the specific need of shorter time to market products and services and new delivery changes like mobile devices.Another disadvantage is that increased costs can be incurred if the system is not properly managed. How might they address the disadvantages? Since architecture must guide rather than dictate an organization it is key that the company's strategy actually drives the architecture (which, as our text points out, drives infrastructure). IT must carefully manage the architecture to ensure that it is being managed in this manner, rather than having the company be limited by the architecture or guided by the architecture based on its perimeters, rather than careful planning of the needs of the organization.Since â€Å"enterprise architecture is the broad design that includes both the information system, architecture and the interrelationships in the enterprise† (Pearlson & Saunders, 2013), it is key that each aspect works together to support strategy and more efficiently help the organization. Costs of managing standard enterprise architecture must be managed. Standa rdization should lead to reduced operating costs and greater consistency within the organization. However, in order to do so, IT must carefully manage the system and look forward as new technologies emerge, ensuring that the system can adapt and flex to adjust for projected needs. American Express Case Study What are the key components of the architecture American Express has created? The key components of the architecture American Express has created were the ability to more effectively do business utilizing new payment methods and mobile devices. This was done through technology road map, reference architecture road map and utility/capacity road map.The enterprise architecture team created road maps to understand the leadership, organizational structure and directions and processes to make sure American Express's Information Technology correlates with this changes in demand placed upon the use of new payment methods and mobile devices and their alignment with the organization's mission, goals, and objectives. This is the architecture governance. In addition, it is important to understand the strategic intent of the company so that the business architecture helps to guide and direct the processes correctly.The technology architecture ensures that the processes and templates provided wor k in compliance with the needs of the organization. Discuss two advantages and three disadvantages of standard enterprise architecture for American Express? An advantage of standard enterprise architecture for American Express includes the ability to provide more consistent user experience. In addition, standard enterprise architecture use can deduce risk and exposure and reduce operating costs. Optimally it will allow product and services to be brought to market more quickly.Disadvantages of standard enterprise architecture include the concept that architecture must guide rather than dictate. The architecture process must seen as a â€Å"fit† for the employees and customers of American Express. It should be value to projects and be accepted on its own merits. It must also serve a mission: in this case American Express has a strategic need for enterprise architecture that addressed the specific need of shorter time to market products and services and new delivery changes like mobile devices.Another disadvantage is that increased costs can be incurred if the system is not properly managed. How might they address the disadvantages? Since architecture must guide rather than dictate an organization it is key that the company's strategy actually drives the architecture (which, as our text points out, drives infrastructure). IT must carefully manage the architecture to ensure that it is being managed in this manner, rather than having the company be limited by the architecture or guided by the architecture based on its perimeters, rather than careful planning of the needs of the organization.Since â€Å"enterprise architecture is the broad design that includes both the information system, architecture and the interrelationships in the enterprise† (Pearlson & Saunders, 2013), it is key that each aspect works together to support strategy and more efficiently help the organization. Costs of managing standard enterprise architecture must be managed. Standa rdization should lead to reduced operating costs and greater consistency within the organization. However, in order to do so, IT must carefully manage the system and look forward as new technologies emerge, ensuring that the system can adapt and flex to adjust for projected needs.

Death by Chocolate Essay

How have the makers of Death by chocolate made their advertisement successful? Discuss the various techniques used and how they have been used. This is an analysis of the advertisement ‘death by chocolate’. It is an advert promoting a chocolate cake. The advertisement is rich in techniques which have been purposely included to tempt consumers to indulge themselves and give in to the temptation of the cake. Looking at both pages of the advertisement it seems that there is a concealed message which could possibly be summarized as, â€Å"go on, be a devil. † It is almost as if such devilish whisperings jump out at us. This message is communicated by the trident shaped fork in the hand of an ambiguous woman. Although we are given a motionless picture, there is an overwhelming sense of movement towards the cake. The makers have included this as one of the techniques of the advertisement so that the consumers feel that they are holding the fork. The visual imagery is designed to ‘bring the devil out in you. ‘ Although the chocolate cake is brown, it is laced with a devilish crimson colour which adds to the Satan theme. It is interesting in this context that the word ‘consumer’ is an old name for Satan which again is another technique used. It is clear that the makers of the advert have worked according to the principle that it is the visual impact of an advertisement that is most effective. Most of the second page is covered with a silky textured crimson colour on a white backdrop that mirrors the combination of the crimson streaked chocolate on a white plate. Red is the colour of the devil, but it is also the colour of danger, excitement and fury. White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very effective as the contrast of the colours remind us of the ‘naughtiness’ inside us which drives us to indulge ourselves in this mouth-watering cake. The producers of this advert have also relied upon visual influence and the psychological imagery conjured up by the slogan and larger writing rather than the small text. The slogan, ‘it’s no angel cake’ is designed to reinforce the ‘evil’ theme. The clever remark on the word angel causes reader to dwell on this word and think about its meaning. Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the feeling that the designers have tried to make the whole advertisement ‘tasty’. The name of the advertisement itself, ‘Death by Chocolate’ is intended to be entertaining and comical. Although the word ‘death’ is used, the intention is not to bring to mind fear or anxiety, but in fact, the effect is far from gloomy. The reader is invited to ‘die’ and be wrapped up in the chocolate, or at least to be ‘dying to eat the chocolate. ‘ For those who are fully tempted by the advertisement and go on to reading the small text, there is much more in store. The text starts off on the, ‘naughty devil’ theme already developed by the visual imagery. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer ‘evil’. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed. The next part of the text tries to use words to convert the visual imagery of the pictures and colours into a sense ‘taste. ‘ Words such as ‘cakey-wakey’, ‘dark’, ‘bitter’ and ‘sweet’ reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The French word, ‘mi lange’ produces an exotic feeling that appeals to the average person. The combination of the words ‘bitter’ and ‘sweet’, which in this contexts maybe oxymoron’s gives a feeling of devilish menace. The words ‘lascivious’ develop the theme of being ‘naughty’ and gives verbal expression to the stark crimson on a virgin white background. Immediately after this we have a reference to ‘sensual’ pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by appealing to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old girl corrupted by an older man. In conclusion I think that the producers have been very successful in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and carnal desire, which is arguably what makes this advertisement a successful one.

Examples of Radiation (and Whats Not Radiation)

Examples of Radiation (and What's Not Radiation) Radiation is the emission and propagation of energy. A substance does not need to be radioactive in order to emit radiation because radiation encompasses all forms of energy, not just those produced by radioactive decay. However, all radioactive materials do emit radiation. Key Takeaways: Radiation Examples Radiation is emitted whenever energy is propagated.A substance does not need to be radioactive to emit radiation.Not all isotopes of element emit radiation.Common examples of radiation include light, heat, and alpha particles. Radiation Examples Here are some examples of different types of radiation: ultraviolet light from the sunheat from a stove burnervisible light from a candlex-rays from an x-ray machinealpha particles emitted from the radioactive decay of uraniumsound waves from your stereomicrowaves from a microwave ovenelectromagnetic radiation from your cell phoneultraviolet light from a black lightbeta particle radiation from a sample of strontium-90gamma radiation from a supernovamicrowave radiation from your wifi routerradio wavesa laser beam As you can see, most of the examples on this list are examples from the electromagnetic spectrum, but the energy source doesnt need to be light or magnetism to qualify as radiation. Sound, after all, is a different form of energy. Alpha particles are moving, energetic helium nuclei (particles). Examples of Things That Are Not Radiation Its important to realize isotopes are not always radioactive. For example deuterium is an isotope of hydrogen that is not radioactive. A glass of heavy water at room temperature does not emit radiation. (A warm glass of heavy water emits radiation as heat.) A more technical example has to do with the definition of radiation. An energy source may be capable of emitting radiation, but if the energy doesnt propagate outward, its not radiating. Take, for example, a magnetic field. If you hook up a coil of wire to a battery and form an electromagnet, the magnetic field it generates (actually an electromagnetic field) is a form a radiation. However, the magnetic field surrounding the Earth is not typically considered radiation because its not detached or propagating outward off into space. Source Kwan-Hoong Ng (October 2003). Non-Ionizing Radiations – Sources, Biological Effects, Emissions and Exposures (PDF). Proceedings of the International Conference on Non-Ionizing Radiation at UNITEN ICNIR2003 Electromagnetic Fields and Our Health.

Unknown Citizen VS The enormous radio essays

Unknown Citizen VS The enormous radio essays The Unknown citizen by W.H. Auden and The enormous radio by John Cheever both share the same idea about society. Both the poem and the short story are hypocritical and show how individuals hide behind the shield of conformity. In the Unknown Citizen Auden describes the perfect man, yet in whos eyes does he meet perfection? The first time I read the poem I interpreted it differently than I do now. I first thought that the character was the ideal person who reached ultimate perfection yet as I read it a second time I realized I was wrong. In all of the lines that I thought were complimentary, as I reread them I found them very impersonal and vague. In line nine Auden says he wasnt odd in h is ways, In lines fourteen -fifteen he bought the paper everyday...reactions ...were normal in every way, and also in line twenty-three he held proper opinions for this time of year. I read all of these as very general, like the speaker is rewarding him for being a perfect clone of what every one else is. The speaker in this poem is always referred to as we therefor the speaker must be society. In the conclusion of the poem the speaker questions wether the man was happy and free and answers it himself by saying the question is absurd and if he was not okay, they would know. Yet Im sure everything was not perfect in this mans life, but they didnt know. I also interpreted the title differently, the unknown citizen this also contributed to my idea of this man being just like everyone else. Because he is unknown for his accomplishment because it is the norm, he did nothing more and nothing less than what was expected of him. He didnt get fired and noone complained about him yet the speaker doesnt go on to explain the important role he played. The speaker identifies the man as JS/07/m/378". ...

BUSINESS STRATEGY Essay Example | Topics and Well Written Essays - 2250 words

BUSINESS STRATEGY - Essay Example Based on this analysis, the company’s strengths, weaknesses, opportunities and threats are determined. The next step in business strategy is to make a customer analysis. This would reveal the changes and tastes and preferences of customers. It would also reveal the changing demographics which would consequently determine the company’s strategies. It would also reveal the customer’s perceptions regarding the services of the company. The customer analysis would determine the price strategies for the company. The competitive analysis would provide insight into the competitors’ weaknesses and strengths. Firms practicing an advanced and systematic competitive profiling remain at an advantage of knowing the competitor’s background, products, finances, facilities, products, markets and strategies. This would give an idea of the expected moves that the competitors would take. Based on this, the company would design its own strategies to have an extra edge o ver its customers. An internal analysis makes an analysis of the internal environment for the formulation of appropriate strategies. In this regard, the value chain analysis gives highlights on the main and the supportive activities which would add value to the company. The resource based view analyses the competencies and resources of the firm. The firm’s performance would depend on the distinctive capabilities. The company must also make a thorough analysis of its financial position. This allows proper management and reduction of costs associated. It is seen that the operating costs of British Airlines have increased steadily with the rise in fuel prices (BBC News-a, 2011). Financial assessments would also allow the company to undertake other cost cutting strategies like employee downsizing, compensation structure of employees, or other operations costs. The financial position would determine whether the company would be to withstand sudden shocks and the measures to be tak en during such times. Answer to question 2: The British Airways considers the importance of working closely with stakeholders. It is important to make the stakeholder’s analysis to ensure their interests are met. More so because the organisation’ policies and actions affect the people who have direct stake in the company. It is also important that they provide their views, opinions and suggestions which would allow giving shape to the organisation fight from the stage of infancy. The existence of powerful stakeholders provides support for the company. This allows greater possibility of attainment of success for the company. The first step in stakeholder’s analysis would be to identify the key stakeholders as well as the business interest associated with them. For example, the British Airways’ approach towards the implementation of corporate social responsibility is influenced by the fact that the airline generates major economic and social benefits. At th e same time it also has significant environmental impacts and on the communities surrounding the airport (CBI, 2006, p.1). Following this, the company would

United States trade conflict with China Term Paper

United States trade conflict with China - Term Paper Example The U.S. Chinese trade is in great favor of China. The continued trade war between the countries is unhealthy not only for the two nations, but also to the world economy. China cannot be ignored as an economic powerhouse.The international relation between the People’s Republic of China and the United States of America is often referred to as Sino-American relations. Since the beginning of the cold war to date, the relation between the two countries has been pretty cyclical. In fact, many analysts find the relationship not only complex, but also multi-faceted. The two countries cannot be considered enemies by any standards, but yoking them as allies could also be questioned. For a long time, the two countries have had a stable relationship. However, this relationship is threatened by competition and trade policies that have continued to stir controversy. The United States and China have the largest economies in the world. Therefore, any tension between them spills over to other countries and regions consequently affecting the entire world. China has the world’s largest population, while the United States has the world’s largest economy. This makes the two countries to be the largest trading partners in the world. Moreover, the bilateral relationship qualifies to be the most essential one in the 21st century. The two countries are the world’s economic giants and their united efforts towards attaining world peace and economic stability can yield unimaginable results. Amidst the trade tensions, the United States and China have a common stand in many fronts... For instance, while other economists think the United States benefit more from its trade with China and imposing taxes on Chinese products is unjustified, others think the trade has destroyed the United States and its high time the United States took a bold step towards saving its local businesses and citizens from Chinese firms. According to Feigenbaum, the Sino-American trade wars will not end soon. However, the wars will be broadly manageable (Feigenbaum). Schuman, The Time business reporter, takes a rather interesting approach to the issue. He holds that resolving the war between the United States’ government and China will not be an easy one (Schuman). He cites the reluctance of both governments to drop their demands as the major hindrance to striking a consensus. Both governments, for instance, insist on fulfilling public demands, which have been a hindrance to a smooth trade. While the United States insist on preserving local jobs, the Chinese government is interested i n finding market for locally produced products and an avenue for investment. A research by the Queensland University Staff on the probable effects of the United States’ regulation of Chinese imports favored the introduction of strict measures to control Chinese imports (126). The research concluded that setting such measures was inevitable and would be to the advantage of the United States government (126). It further stated that the United States â€Å"pressure should continue† (Queensland University Staff, 126). A sour trade relation between the United States and China is evidently destructive. All the countries stand to lose. The world’s economy is already threatened by this unhealthy competition and rivalry, and it could even get worse. If not resolved, the rivalry will result in